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GREENERPRINTER PRODUCTS:
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VARIABLE DATA PRINTING
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| Tulip Graphics invites you to discover the power of variable data (or "Personalized") printing. Personalization (also known as one-to-one marketing) has been shown to dramatically increase response rates while reducing overall printing costs. It puts powerful marketing tools into the hands of even small organizations, offering customized, targeted encounters with prospective customers. |
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IMAGINE THE POSSIBILITIES
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The potential for variable data printing is limited only by the imagination of the creator. Consider the power of being able to create a custom message for each recipient, catered to the reader's age, gender, interests, buying habits, address, etc., and infinite possibilities begin to unfold.
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| HOW DOES IT WORK? |
One of the distinguishing features of digital printing is that each revolution of an imaging cylinder represents a unique impression that is transferred to a page. Variable data printing capitalizes on this by picking up customized artwork for each page based on information from your database and rules that are set up within the Variable Data software program. Variable elements can be text, graphics or photos, color or black-and-white. Variable data can be flowed into each page on a simple record-by-record basis, or the contents of a page can be controlled by sophisticated rules based on relationships among data fields. It is even possible to use mathematical data to automatically generate unique charts & graphs, as is often seen in Annual Reports, 401(k) Statements, data sheets, etc.
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WAY BEYOND "JUNK MAIL"
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Variable data printing can be an especially powerful tool for direct mail applications. Direct mail has been proven to be the most effective marketing tool available, even in the internet age. Think about it: The mailbox is immune to spam-blockers, pop-up blockers, caller ID, the fast-forward button and the mute button. As long as people open their mailboxes, there is an opportunity for you to communicate with them. Cater your message directly to the reader, and you have a very unique opportunity indeed.
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SAVES TIME AND MONEY
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Variable data printing is also a faster, more economical way to print. Consider the following:
- Print only as many as you need (depending on the size of your database).
- Test-market a piece with a partial selection of your database, adjust the piece based on response rate (or leave it unchanged) and finish the run at a later time.
- Print addresses directly on the piece... there is no need for labels, hand-addressing, etc., thus reducing mailing costs and speeding up the fulfillment process.
But the true value of personalized printing lies in the greatly increased response rates that it generates.
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WEB-TO-PRINT (AND VICE-VERSA)
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Database-driven print also opens the door to new opportunities in web marketing. In addition to unique printed pieces, variable data can be used to automatically generate unique URLs, which, for instance, can be used to collect more information from the customer (via questionnaires, online order forms, contests, etc.), which can then be used to generate follow-up printed pieces. Before you know it, your customers are actually marketing you to themselves!
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GETTING STARTED
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We recommend that you first "Test Drive" Variable Data Printing with a relatively simple project:
- Send personalized thank-you cards, special offers, or other direct marketing materials.
- Select a test sample from your database for customized mailing and measure the results against conventional print.
Prove it to yourself: It works!
Tulip Graphics is equipped to help you distinguish your company from the competition with this exciting new technology. Please contact a Tulip Graphics Customer Service Representative for more information on our Variable Data Printing services:
email: info@tulipgraphics.com
1-866-XPTULIP - toll free
(510) 898-0000 - ph
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